Cine Latino is one of the city's oldest movie theaters, having opened back in 1913 under the name The Wigwam. It was rechristened The New Rialto in 1930 and then The Crown in 1947, before finally becoming Cine Latino in 1974. (Thanks to the Cinema Treasures website and its habitues for the historical info.) From what I understand, it was quite a palace in its day, with seating for almost 1500 patrons.
Here's a picture from the archives of the SF Public Library that shows Mission Street during the theater's New Rialto days. You can also see the New Mission theater -- which, as I mentioned in the previous post, is also still standing, if barely -- directly across the street.
And here's a picture from the American Classic Images website that shows the theater in 1986, just a year before it closed its doors for good, and well into its grindhouse phase.
The Tower, originally known as the Majestic, was also built in the teens, and seated about 900. It saw out its last years as a Spanish language theater and was the last of Mission Street's movie theaters to shut its doors, sometime back in the late 90s. Until very recently the structure housed a church. As you can see, it's now for sale. Any takers?
Great post! Somehow, even though I've walked by these ruins many times, I never really considered their glorious past.
ReplyDeleteBy the looks of that b&w photo, the Mission was quite an entertainment district back in the days.